That’s a fact that surprises almost everyone.
NBS radio journalism students have been learning this week what makes the medium of radio so special.
It’s passive: it doesn’t demand your ‘undivided’; you can get on with life whilst you’re listening
It’s portable: you take it anywhere
It’s 1-2-1: it speaks to you because it treats you as ‘special’
It’s a shared experience: it’s on in the shop, in the car and at work
It’s Master of the Universe: a few well chosen words will take you anywhere, any time – without even leavin’ your chair
It’s accessible: join the debate, share your story, radio is a place to join in
It’s trusted: more than any other medium? Lots of reasons why.
It’s immediate: it still is a ‘now’ medium
It’s got variety: whatever you like, it’s on your radio
It’s cheap: buy a tranny for as little as £3.00 and stay entertained for years
Beat that for specialness!