Training for “The Special One”

It’s been around since the early 1920’s. It’s seen off countless challenges for time and attention. And still about 90% of grown-ups in the UK say they listen to the radio every week.

That’s a  fact that surprises almost everyone.

NBS radio journalism students have been learning this week what makes the medium of radio so special.

It’s passive: it doesn’t demand  your  ‘undivided’; you can get on with life whilst you’re listening

It’s portable: you take it anywhere

It’s 1-2-1: it speaks to you because it treats you as ‘special’

It’s a shared experience: it’s on in the shop, in the car and at work

It’s Master of the Universe: a few well chosen words will take you anywhere, any time – without even leavin’ your chair

It’s accessible: join the debate, share your story, radio is a place to join in

It’s trusted: more than any other medium? Lots of reasons why.

It’s immediate: it still is a ‘now’ medium

It’s got variety: whatever you like, it’s on your radio

It’s cheap: buy a tranny for as little as £3.00 and stay entertained for years

Beat that for specialness!

social position

By continuing to use the site, you agree to the use of cookies. more information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.